Create community connections. Referrals are
the best leads.
2. Select top real estate
agent in town to be featured agent on your town website.
Select local Lawyer to be featured Lawyer.
“Divorce attorneys are a great source of referrals. When couples
divorce, it’s not uncommon for them to sell the house they shared and each buy
their own new home. To meet lawyers, join your local Chamber of Commerce or
Rotary Club, or ask to speak at a Family Law function.”
Select local CPA for featured accountant.
“Very few people will know a prospective commercial borrower’s
financial situation like their accountant, so CPAs are a great source for
leads. They’ll know which clients aren’t bankable and are in need of the
services of a broker able to find them the right small-balance commercial
Select local insurance agent to be featured insurance agent.
Select local mover to be featured mover.
Select 6 local businesses in town for featured business link on town page.
Post unlimited times to town facebook page as editor.
For good mortgage leads, blog once per week. For great mortgage
leads, blog or post to your town page once per day. Keep your marketing
campaign lively by adding photos, videos, gifs, etc. People love visuals. So
try and keep them entertained, as well as spice up your company a little.
Whether it’s on your blog articles, social media posts or webpages, it’s never
a bad idea to keep things aesthetically pleasing. So if you can shoot some live
footage on Facebook, Snapchat or Instagram, it can go a long way with your
potential clients. People want to see the faces behind the company. Once you
build this connection, you’re sure to see an increase in business.”
We create town video to share online.
We produce a town video that we share on youtube and facebook
that features all your partners.
We create listing videos for your featured agent.
Reverse marketing is a team effort in any company. It
requires good research, good customer communications, and a solid plan to be
optimally effective. The following are three careers that are likely to involve
work in reverse marketing, though any position on a marketing
team can be valuable in a reverse marketing strategy.
“Get involved in organizations that are close to your heart.
Join your child’s PTA program at school or volunteer with the Humane Society or
Boy Scouts of America. You will meet many people this way and be able to give
back to your community at the same time. Again, simply hand out your card to
new contacts and follow up at a different time to tell them about your services.”
“Consider offering a seminar on a mortgage-related topic that
you know well. For instance, you could create a seminar geared toward
first-time homebuyers or people looking to refinance. To cut costs, use a
videoconferencing service for the seminar rather than renting a facility. Walk
the attendees through the ins and outs of the loan process, answer questions,
and later, follow-up with the attendees via telephone. This is a great way to
attract new clients by positioning yourself as a credible authority in the loan
“Get involved by joining your local Realtor® organization as an
affiliate or associate member. Attend the events and functions. Volunteer to
serve on committees that are allowed for your membership category. Get to know
people. Attend real estate caravans and open houses. Establish your credibility
by becoming familiar with your local market, such as inventory, trends, and
what’s selling for how much.”
The Homesin.com fsbo system suggests a plan that works for you
on multiple levels. “Offer to pre-approve them before they sell their home.
It’s also a good way to refer listings to your real estate agents if the FSBO
seller gets tired of trying to sell it himself.” People who are listing their
home will be buying another one, and will need those pre-approvals, but also
you have a clear referral to an agent source that you can give if they end up
exasperated by the process of doing it on their own without traction.
25. Exclusive Leads..
100% of our leads are
generated organically and come from our network of exclusive real estate internet domains featured in NYTimes.. We are interested in developing long lasting partnerships with a few quality
lenders, our leads are exclusive.
How We Get Our Leads we do pay
per click campaigns or facebook ads. 100% of our mortgage leads are driven from
organic internet searches from search engines like Google, Yahoo, and Bing or
from social media websites.